RNLI App
Digital Design, iOS Design, Branding

Design the visuals for a new, modern app for the Royal National Lifeboat Institution.

RNLI App by Gary O'Connor RNLI App by Gary O'Connor RNLI App by Gary O'Connor RNLI App by Gary O'Connor RNLI App by Gary O'Connor RNLI App by Gary O'Connor

The app uses relevant, powerful imagery of the sea while using colours and typefaces from the current brand in a more modern, thoughtful way.

I also created a new identity which references the flag of the current logo while also hinting at the precision the Institution needs in carrying out its job.

The app itself gives users a quick, simple way to check on recent launches throughout the UK and Ireland. When you press into a recent launch you receive details of it as well as up to date forecasts and contact information. If your local station hasn't had a launch recently you are able to search for it and receive all needed forecasts in one place.

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