Design the visuals for a new, modern app for the Royal National Lifeboat Institution.
The app uses relevant, powerful imagery of the sea while using colours and typefaces from the current brand in a more modern, thoughtful way.
I also created a new identity which references the flag of the current logo while also hinting at the precision the Institution needs in carrying out its job.
The app itself gives users a quick, simple way to check on recent launches throughout the UK and Ireland. When you press into a recent launch you receive details of it as well as up to date forecasts and contact information. If your local station hasn't had a launch recently you are able to search for it and receive all needed forecasts in one place.